Osmose.org, a digital health education platform whose co-founders started the business while they were medical students at John hopkins, was acquired by the information research and analysis publishing company Elsevier, the companies announced this week.
With this acquisition, Osmosis will join Elsevier’s global medical education portfolio. The terms were not disclosed. Osmosis specializes in content designed to make complex medical concepts accessible and engaging for healthcare professionals and students. Its learning modules are designed to guide users through the concepts in an easy to follow manner.
BIG NEWS: Osmosis is thrilled to join the Elsevier family! Thank you for being a part of our first chapter. We’re more than excited for a more impactful next chapter with Elsevier! Learn more: https://t.co/Fys1ZamcSC
– Osmosis (@OsmosisMed) November 29, 2021
The leaders of Osmosis and Elsevier met eight years ago. When Osmose CEO Shiv Gaglani began his medical studies, he said, he used resources such as Gray’s Anatomy and Elsevier’s Netter’s. Her father, who is a doctor, was also trained in using these resources. So it’s kind of a looping moment that Osmosis is now joining the 140-year-old company.
Companies will continue to work on what Gaglani calls Osmosis’s “big, furry, and daring goal” of educating 1 billion people by 2025.
“They are perfect strategic partners for us,” said the CEO Shiv Gaglani. “We started to get to know them better and [cofounder] Ryan [Haynes] and I decided that was best for our vision and best for our team, and it made a lot of sense to continue that.
Its colorful and illustrated explanatory content is available on its Youtube channel with more than 2.2 million subscribers and 2 million subscribers on its platform. Osmosis also has more than 150 partnerships with institutions, including medical schools, digital health companies and many more, to offer its education platform – a number that has grown from 40 as of early 2020. One of the perks of joining a global business, said Gaglani. access to Elsivier’s sales and marketing resources will further strengthen this growth.
“We’re very excited to take our product and our content, put it into this engine,” he said.
The priority given to public health and medical education increased during COVID-19, both in training health professionals and improving health literacy. Along with its existing platforms, the company produced videos and a podcast under the title Pick up the line during the pandemic. In the meantime, she has assembled a custom video creation team of illustrators and screenwriters called Broadcast studios.
The company’s user base has also grown. Gaglani noted that when he and Haynes started the business in medical school in 2012, they created a platform for 120 classmates as a project. Now users of the platform could fill 18,000 Hopkins amphitheatres.
The company’s team and brand of 70 employees will remain with Elsevier, while Gaglani will be the CEO of Osmosis within the company.
“We are investing in growth,” said Gaglani.
Osmosis has been a distributed team for a few years now, but its roots in Baltimore remain. Among the city-based team members is the Research Director Dr Sean Tackett and creative director and engineer Marshal Tanner, who Gaglani noted is the “voice” of content as well as the process architect behind how it is produced. Investors and advisers, including Gerry Hartung, Mark Joseph and Ken karpay are based in the city. McKeever Conwell II, while he held a previous position at TEDCO, was also a key advisor and investor, Gaglani said. The company is looking to continue tapping into Baltimore’s tech community and wants to continue hiring in the city.
“We are delighted to welcome the Osmosis team to Elsevier and continue to deliver on our promise to support students throughout their learning journey, improving outcomes across healthcare.” Elizabeth munn, managing director and general manager of global medical education at Elsevier, said in a statement. “Osmosis has created an amazing team, gaining a premier culture and portfolio of health education solutions. We look forward to advancing our mission together.
Elsevier recently acquired other nursing and health education companies, including a developer of virtual nursing simulations. Shadow health, and 3D4 Medical, a 3D anatomy platform using AR / VR.